Let’s Talk: India’s first growth album launched in Manipur


New Delhi: “We could spend a lifetime loving each other, but let me get protection first. It’s okay to talk about it” – these are the lyrics of the song “Protection” sung by Rahul Rajkhowa. Protection is one of four songs released as part of India’s first growth music album “Let’s Talk About It” by The Birds and Bees Talk, a growth and life skills program The Birds and Bees Talk (TBBT) program led by Reckitt and implemented by PLAN India marked its entry into the third year with a musical album that promotes the five core principles of the program – Inclusion, Awareness, Consent, Equity and Protection.

To empower and educate teens with information about sexual health, sexual risk behaviors, gender equality and diversity, in June 2019, Reckitt announced The Birds and Bees Talk initiative, targeting four million young people and teenagers in six northeastern states – Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland and Sikkim. A Memorandum of Understanding (MoU) has been signed with the state governments.

The musical album was launched in Manipur on June 14 in the presence of Th. Basanta Singh, Minister of Education, Law and Legislative Affairs, Government of Manipur. Speaking to NDTV at the launch event, Mr Singh praised Reckitt for raising awareness among teenagers and young people about topics such as consent and reproduction, which are considered taboo and not discussed at home by their parents. Speaking in more detail about the role of music in education, he said:

This entertainment-style education helps to grab students’ attention in a big way and I’m sure it will go a long way in helping kids get interested in this kind of “birds and bees” conversation. speak”, which is very important for their stage of growth, especially the stage of adolescence.

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The goal of the musical album is to channel the energy of teens and young people in a direction that builds empathy, helps them make positive, informed decisions, and reach out with confidence. Through catchy tunes, the four songs aim to give children ages 10-19 essential information that promotes healthy behaviors to grow into responsible, healthy adults. The songs emphasize having a “conversation” and “normalizing” the conversation about sexual and reproductive health.

“It is time for us to speak out. Special speech, awkward speech. Open, honest, unashamed. Admit your fear. Break the ice, it’s perfectly normal” – are the lyrics of The Whoop’s song The Really Special Talk.

When it comes to having conversations about sexual and reproductive health, one of the common concerns is that sex education leads to early sex and robs children of their “innocence”. The Really Special Talk highlights the same with its lyrics – “Knowledge of sexuality does not ruin innocence. A car ride, well it’s time to chat.

Speaking about the program, Ravi Bhatnagar, Director – External Affairs and Partnerships, Reckitt – South Asia said:

It is a youth centered program and any youth centered program requires a lot of hard work. The program has won the support of the Chief Minister of Manipur, the Ministry of Education and Mr. Singh. He said: “We will put on the show together to make sure all children are safe and protected and we have a nation of healthier children, healthier adults and healthier teenagers.

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In an interaction with NDTV, singer and guitarist Rahul Rajkhowa said the album is an effort to educate young people and the current generation on topics of sexual health, inclusion, body positivity and all the plethora of how we address gender inequalities and sexuality. . Rahul, who is also a teacher, talked about music as a tool for education and said:

I deal with Gen Z a lot and I can tell they don’t like things that are too judgmental. They don’t like being told what to do in a way that isn’t fun. You have to make it exciting for them so that they can process the knowledge better. This album has fun songs and they are extremely groovy and catchy.

Mohammed Asif, Executive Director, PLAN India, the album resonated with the importance of music, art and culture as effective ways to connect with children, young adults and young people. He said,

With The Birds And Bees Talk album of songs, we intend to use the rich cultural heritage of North East India and promote local artists and music composers to spread correct messages about growth and provide a platform for “Let’s Talk About It”.

The Birds and Bees Talk program is an initiative that integrates comprehensive sex education (CSE) into the school curriculum and helps young boys and girls through adolescence and puberty.

We leave you some lyrics of the song ‘Birds And The Bees’ by Chungneihao Doungel – “Here I bring a small recipe – awareness for well-being, consent for adolescents, equity for prosperity, inclusion and protection. Ride with me with the birds and the bees to spread the love and care of the younger generation.

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NDTV – Dettol has been working for a clean and healthy India since 2014 through the Banega Swachh India initiative, which is led by campaign ambassador Amitabh Bachchan. The campaign aims to highlight the interconnectedness of humans and the environment, and of humans to each other, with a focus on One Health, One Planet, One Future – Leaving No One Behind. It emphasizes the need to care for and consider the health of everyone in India – especially vulnerable communities – the LGBTQ population, indigenous peoples, various Indian tribes, ethnic and linguistic minorities, people with disabilities, migrants, geographically distant populations, gender and sexual minorities. As a result of the current COVID-19 pandemic, the need for WASH (water, sanitation and hygiene) is reaffirmed as hand washing is one of the ways to prevent coronavirus infection and other diseases. The campaign will continue to raise awareness on the same topic while focusing on the importance of nutrition and health care for women and children, the fight against malnutrition, mental well-being, self-care, science and health, adolescent health and gender awareness. Along with the health of people, the campaign realized the need to also take care of the health of the ecosystem. Our environment is fragile due to human activity, which not only overexploits available resources, but also generates immense pollution due to the use and extraction of these resources. The imbalance has also resulted in an immense loss of biodiversity which has caused one of the greatest threats to human survival – climate change. It has now been described as a “code red for humanity”. The campaign will continue to cover issues such as air pollution, waste management, plastic bans, manual garbage collectors and sanitation workers and menstrual hygiene. Banega Swasth India will also pursue the dream of Swasth Bharat, the campaign believes that only a clean Swachh or India where toilets are used and Open Defecation (ODF) status is achieved under the Swachh Bharat Abhiyan launched by Prime Minister Narendra Modi in 2014, can eradicate diseases like Diahorrea and the country can become a Swasth or a healthy India.


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